GumGum is in Search for a Global CMO
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We produce high-impact, attention-grabbing ads that stick, giving us the name GumGum. We are tenacious, gritty and always striving to produce great advertising solutions. Founded in 2008, GumGum is now the leader in contextual intelligence, with 480 employees across US, UK, Canada, Japan, Europe and Australia.
Our investors
Fun Fact: In-Image Advertising was first patented by GumGum.
About
ABOUT
WHO WE ARE
GOING GLOBAL
OUR TECH
INTERVIEW INFO
CULTURE
OUR TEAM
Who we are
200+ employees across 3 continents
1B digital images processed per month
70% of Fortune 100 companies are clients
Global Footprint
Hop on the GumGum Planet! Apply now at
gumgum.com/careers
480 + employees
70% of Fortune 100
1B digital images
Contextual Tech Platform
First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
Agencies
Publishers
Brands
GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for advertising. GumGum’s contextual intelligence engine, Verity™ is future-proof, privacy-forward and does not use third-party data to target consumers. This puts GumGum at the forefront of tackling the fast-approaching cookie-less future. Our high-impact ad units, backed by Verity™, grab user attention in contextually-relevant environments online, driving meaningful impact for clients.
The opportunity
GumGum enjoyed its best year in 2020 as more clients looked for alternatives to cookie-based targeting. Our contextual intelligence engine is privacy ready and future proof. With over a decade of experience in machine learning expertise, GumGum is uniquely positioned in the industry as the leader of contextual intelligence, with our contextual advertising far outperforming our competitors. We are experiencing double digit growth and believe that we can be a $1BN company in the next 2 to 3 years. We are very excited about the future and looking for a seasoned executive who can accelerate our growth, leading to an IPO or strategic acquisition. We are seeking a seasoned Global Chief Marketing Officer (CMO). Reporting to the CEO Phil Schraeder, this executive will be responsible for telling the GumGum story and driving product marketing efforts that build brand equity and enterprise value. In this brand-new role, the CMO will serve as the strategic storyteller for GumGum and will communicate to a variety of constituents that include clients, reporters, analysts and investors. Our vision is nothing short of becoming the undisputed go-to partner for contextual advertising solutions globally.
More accurate
A Dentsu Aegis Network study, overseen by a third party researcher, demonstrated that Verity™ identifies relevant page content more accurately than leading competitors.
69%
Competitor A
Competitor B
Competitor C
GumGum Verity™
View Dentsu study
$1BN
Creative Gallery
Oversee marketing and branding efforts that educate marketers about the uniqueness and efficacy of the GumGum suite of products.
Ensure that all advertising and branding efforts integrate seamlessly with PR and event initiatives and reflect the vision, values and aesthetic sensibilities of GumGum. We are aiming to own 20% share of voice in the area of contextual advertising.
Remote work is here to stay
Differentiate GumGum from others by illustrating how our contextual intelligence Verity™ outperforms competitive solutions. According to a Dentsu independent study, we are the #1 provider of contextual intelligence solutions domestically.
Develop value propositions that are compelling, differentiated and validated to defined Total Available Market (TAM) segments and Ideal Client Profile (ICP). We have two businesses: media and data processing.
Lead global marketing and corporate communications team. Oversee a full team of marketers supporting revenue driving campaigns, operations and design. We currently have offices in the US, Canada, UK, Japan and are aiming to accelerate our global footprint in the next 12 months.
Represent GumGum at industry events and senior client meetings. In addition the CMO will speak on behalf of GumGum to reporters and industry analysts.
As our world continues to transition and shift, GumGummers are not bound by geography. As a global company, we are proudly remote-first and strive to hire well-rounded, adaptable individuals, no matter where they are located.
Check out where our current employees are based.
Going Global
Check out the Company Milestones.
Board of investors
Company Milestones
Together we will become the most powerful global solution for a cookie-less future through contextual technology and high-impact creatives.
GumGum partners with Dentsu to determine how much more effective and efficient contextual targeting is vs behavioral targeting.
GumGum is the first independent ad tech provider to earn content-level accreditation for contextual analysis, brand safety and suitability.
GumGum received a $75 million investment by Goldman Sachs Growth to accelerate the growth of contextual intelligence.
DAN Media Trial (August 2020)
MRC Accreditation (July 2021)
Goldman Sach Investment (April 2021)
GumGum Acquires JustPremium (August 2021)
Office Place (Year) City and State Fun Fact
Additional GumGum Locations
Main GumGum Locations
Australia
Tokyo, Japan • 2017 Japan team is an internationally well diversified team, gathering talents from Japan, US, China, UK, Korea, Egypt to make an unbiased and internationalized culture.
Santa Monica, California • 2008 Based in Santa Monica, GumGum invents In-Image advertising.
NYC • NY • 2021 Goldman Sachs Invested $75 million to accelerate the growth of GumGum's contextual technology.
Chicago, Illinois • 2012
Canada
Mexico
London, UK • 2021 GumGum doubles its brand and publisher's presence in the U.K. expanding into eight new markets including Germany, France, Spain, Netherlands, Belgium, Sweden, Denmark, and Mexico.
Denmark
France
Amsterdam, Netherlands • 2021 GumGum expands contextual ad chops with JustPremium acquisition.
Spain
Germany
Sweden
GumGum Acquires Playground XYZ (December 2021)
First of its kind full-service advertising platform that delivers the Mindset Matrix; creative, content, and consumer attention measurement that is privacy compliant, all in one.
GumGum is the first independent ad tech provider to earn content-level accreditation for contextual analysis, brand safety and suitability
America
EUROPE
ASIA
Chicago, Illinois
NYC • NY • 2021 Goldman Sach Invested $75 million to accelerate the growth of GumGum's contextual technology.
Tokyo, Japan Japan team is an internationally well diversified team, gathering talents from Japan, US, China, UK (before), Korea (soon), Egypt (soon) to make an unbiased and internationalized culture. I believe this is unique especially in the homogeneous country like Japan.
Together we will become the most powerful global solution for a cookie-less future through contextual technology and high-impact creatives
Goldman Sachs invests $75MM in GumGum
GumGum partners with Dentsu to determine how much more effective and efficient contextual targeting is vs behavioral
MRC Accreditation received - GumGum is the first independent ad tech provider to Earn Content-Level Accreditation
Milestone 04
Milestone 03
Milestone 02
Milestone 01
Milestone 05
Our Tech. Meet Verity™.
GumGum’s contextual intelligence technology, Verity™ scans text, image, audio and video to derive human-like understanding. These insights are used by the buy-side and sell-side for executing contextually relevant and brand-suitable advertising. GumGum has been effectively executing contextual ad campaigns for more than a decade. GumGum Verity™ helps brands to hone in on page-level content to amplify ad messaging within the most relevant content, achieving brand suitability, and avoiding unsafe content without restricting campaign reach.
OUR ETAM
Full Page Analysis
Using computer vision and natural language processing
Keword Identified
• Travel • Leisure • Road Trips • Country • Midwest • United State
Content Categories Indentified
• Travel • Entertainment
Basic Page Analysis
Page Safety & Sentiment Determined
Safe overall None of the 9 threat categories detected Positive Tone
Learn more about our accreditation
Learn More
Connect with one of GumGum’s Talent Partners.
General Outlook
Interview Process:
Our recruiters will review every application received. If we find a profile that aligns with the position requirements, a recruiter will reach out to schedule an intro call. During the intro call, GumGum’s recruiters will share more on GumGum’s background, what’s trending and additional details about the job opportunity during the call. You can expect the intro calls to last about 30 minutes.
Meet with the Hiring Manager.
During the hiring manager interview, you can expect to learn more about the position, team and what a typical day looks like. Our hiring managers will ask questions to learn about your background, experience and interest. You can expect the interview with the hiring manager to last anywhere from 30 minutes to an hour.
Meet with your Future Co-workers.
We’re excited you’ve made it this far! In this next round, you get to meet and interview with multiple GumGummers that would be on your team and that you’d collaborate with. You can expect to meet with one to four GumGummers and the interview can last anywhere from 30 minutes to 3 hours.
Showcase your Knowledge.
(Role dependant) We’d love to see your skills set in action! In this next round, GumGum will share a prompt to an assignment where you will be given 2-3 business days to work on and complete the assignment.
Getting Technical.
(Applicable to Tech positions only) Interviewing for one of our engineer positions? Following your interview with the hiring manager, get to meet with one to two Engineers. This next step will be a technical interview where you get to really show your technical knowledge. You can expect the technical interview to last anywhere from 1 hour to 1.5 hours.
Final Interview.
We’re so happy to have you come this far and are truly excited for your candidacy! The final interview stage varies by position. This next round can include a presentation and/or additional interviews with other GumGummers. You can expect this next round of interview(s) to last anywhere from 30 minutes to 3 hours.
References.
ou’ve completed the final interview round and we’re thrilled to move you into the next round. A member from our Talent Acquisition team will reach out and request that you submit three references. We will reach out to two of your previous managers and a peer to learn about their working experience with you.
In general, this is what the typical interview process looks like at GumGum. **GumGum can change and adjust the interview process at any time.
We’re excited to hear from you, reach out to talent@gumgum.com for any questions!
Meet with your Future Co-workers
Connect with one of GumGum’s Talent Partners
Meet with the Hiring Manager
Final Interview
Getting Technical
Showcase your Knowledge
References
Background Check
GumGum New Hire Onboarding
*References applicable to certain regions You’ve completed the final interview round and we’re thrilled to move you into the next round. A member from our Talent Acquisition team will reach out and request that you submit three references. We will reach out to two of your previous managers and a peer to learn about their working experience with you. * Please note, a completed reference check does not always guarantee that GumGum will make an offer.
The final stage of the interview process will include a background check. The background check request will follow after the offer acceptance. (Applicable to candidates in the U.S. and Canada)
After you’ve officially signed the offer letter, we’re ready to kick-off your onboarding. A member from our People Operations team will reach out to you directly.
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Why we need you
"Marketing is critical to the success of our commercial teams. I look forward to partnering with the CMO and accelerating our growth." - Ben Plomion, CGO
“I’m excited to be working with and collaborating with a CMO who will tell our unique GumGum story and drive product marketing efforts to help us stand out.” - Phil Schraeder, CEO
“For me, it’s essential for our CMO to understand our technological expertise, offerings and product solutions to successfully position us in the market.” - Ken Weiner, CTO
You’ve completed the final interview round and we’re thrilled to move you into the next round. A member from our Talent Acquisition team will reach out and request that you submit three references. We will reach out to two of your previous managers and a peer to learn about their working experience with you. * Please note, a completed reference check does not always guarantee that GumGum will make an offer.
Thoughtful We listen to understand different perspectives, show everyone respect and relentlessly seek solutions for our clients. Agility Having AGILITY to be quick, nimble and change direction gracefully while maintaining control. Grit Showing GRIT. We bring energy and perseverance to everything we do.
Our values
Life at GumGum
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7th Best Places to Work LA
Our Events
Thoughtful We listen to understand different perspectives, show everyone respect and relentlessly seek solutions for our clients.
Agility Having AGILITY to be quick, nimble and change direction gracefully while maintaining control.
Grit Showing GRIT. We bring energy and perseverance to everything we do.
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Unite the Women of GumGum, to provide opportunities that educate and inspire women to achieve new heights in their personal and professional well being, in a trusting and supportive environment.
Is a Monthly sponsored fitness classes (in-studio or virtually) so now you can sweat it out with your fellow GumGummers!
This is a program that brings together our current and future GumGum leaders for regular evenings of good times, great food and meaningful conversation.
Diversity, Equity & Inclusion at GumGum
The VOICE Coalition’s mission is to build an equitable, supportive, and inclusive culture where all voices are heard and all differences are celebrated through thoughtful, engaging, and authentic programming and community involvement.
Virtual/In-Person Happy Hours
Our Hackathon is no joke. With all the necessary resources at their hands, it’s a chance for employees to develop concepts that would normally take years to evolve. In fact, several ideas from last year’s competition were immediately put into action by the company, which continue to be used today.
Our team
Phil Schraeder
Chief Executive Officer
Ken Weiner
Chief Technology Officer
Patrick Gildea
Chief Financial Officer
Kelly Battelle
Chief People Officer
William Merchan
Head of Verity™
Vaibhav Puranik
SVP, Engineering
Travis O'Neil
SVP, Operations
Adam Schenkel
SVP, Global Commercial Development
Erin McCallion
Chief Marketing Officer
“I’m excited to be working with and collaborating with a CMO who will tell our unique GumGum story and drive product marketing efforts to help us stand out.” -Ken Weiner, Chief Technology Officer
“I’m excited to be working with and collaborating with a CMO who will tell our unique GumGum story and drive product marketing efforts to help us stand out.” -Patrick Gildea, Chief Financial Officer
“I’m excited to be working with and collaborating with a CMO who will tell our unique GumGum story and drive product marketing efforts to help us stand out.” -Kelly Battelle, Chief People Officer
“I’m excited to be working with and collaborating with a CMO who will tell our unique GumGum story and drive product marketing efforts to help us stand out.” -Ben Plomion, Chief Growth Officer
I’m excited to be working with and collaborating with a CMO who will tell our unique GumGum story and drive product marketing efforts to help us stand out.” -Vaibhav Puranik, SVP, Engineering
“I’m excited to be working with and collaborating with a CMO who will tell our unique GumGum story and drive product marketing efforts to help us stand out.” - Travis ONeil, SVP, Operations
“I’m excited to be working with and collaborating with a CMO who will tell our unique GumGum story and drive product marketing efforts to help us stand out.” -Adam Schenkel, SVP, Global Commercial Development
“I’m excited to be working with and collaborating with a CMO who will tell our unique GumGum story and drive product marketing efforts to help us stand out.” -Erin McCallion, Global Chief marketing Oficcer
Lisa Berry
General Counsel
Dave Matthews
CRO North America
